Investing in people and relationships

20 May 2024
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Investing in people and relationships

20 May 2024

Crestbridge Family Office Services’ Chief Executive Officer, Heather Tibbo was recently named ‘Best CEO’ at the recent WealthBriefing European Awards 2024. In addition, the firm was also recognised for its recent tenth anniversary celebrations, winning the ‘Best Marketing or PR Campaign’ led by Head of BD and Marketing, Lesley Piner.

In this interview Heather Tibbo discusses her recent award win and gives insight into leading an award-winning team.

What was your winning formula, that explains why you won?
My philosophy has always been to place an emphasis on people and relationships. That means bringing together a highly driven, passionate team that can demonstrate impressive technical understanding, but that is also acutely client-focused.

Instilling a culture where we are collectively empowered to put the client at the centre of everything we do has been critical to our shared success over the past ten years, when we have grown from being a small boutique team to a major force serving the needs of global and influential families.

Please describe how your colleagues have made a difference?
Our team ethic is at the core of what we stand for – we work in a truly collaborative, supportive, open and honest way, and place real value on providing professional development opportunities and nurturing a working environment that is both enjoyable and rewarding.

I firmly believe that it is because of that focus on our shared strengths as a team, at all levels, that we are able to deliver such high quality, tailored, flexible solutions to our clients, with a true relationship management focus.

What are you going to do to remain competitive and stay ahead?
We’ve managed to achieve consistent growth in both scale and stature over the past ten years – but we are under no illusions that the sector remains highly competitive and increasingly complex. As an independent and privately-owned business though, we believe we are in a strong position to approach the future with confidence, being agile and ready to adapt to the shifting needs of families. We also recognise that the best way to provide the best service is to look after our own people, and we do that by offering market-leading professional development opportunities and supporting wellbeing.

With that in mind, our relationship-driven approach is going to remain critical – as the world becomes more sophisticated and as client needs become more bespoke, actively listening to families and being ready and able to respond to their needs quickly and  effectively will be a real differentiator for us. We are a driven, independent-spirited team and are passionate about what we do, and I believe that will continue to resonate with families.

Where do you see the wealth management industry, and your part of it, going in the next five years?
There’s no doubt that the future of the family office space is going to be defined by the shifting demands of the NextGen – and those needs will be increasingly diverse and sophisticated. In particular, international mobility is set to be increasingly important as families become more geographically spread and multi-jurisdictional in their approach, whilst the more purpose-driven approach of the NextGen is going to increasingly embed concepts such as philanthropy, impact investing and seed funding in family frameworks. Digital integration and the adoption of AI is also likely to become more and more important in terms of how the NextGen operates and communicates.

For all those supporting families, these are fundamental shifts, and it will be those who possess deep technical cross-border expertise, who are agile, who are proactive in listening to clients, and who have developed strong relationships with their clients who will be successful.

This article was published in Acclaim magazine.